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Strategic Planning The difference between growth and development is the difference between failing slowly and achieving long term fulfillment. A business begins with a good idea. Because the idea is good, the business thrives and prospers. How does a business survive its success? Growth is the primary way we measure business success. Are revenues, customers, employees, and capitalization growing? Growing company after growing company ceases to grow. Why is this the case? A mature organism continues to develop. Development is finding new expressions around a common theme. Development reinvents the business. What are the measurements of a developing business? How is it that businesses older than seventy years are thriving doing different things? Every business comes to the fork in the path. Do we pursue growth? Do we understand and pursue development? Approach: We believe that development engenders proportioned and sustained growth. The question is how do the founders of the firm formulate their strategy for development? Our method is to initiate a conversation on:
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